Dunkin' Donuts, 3PM 2/17/2011
Observations about how it looks: - Tile floors tan colored
- Orange table tops
- Counter tops are granite black
- Pepsi cooler contains Aquafina water, mt dew, diet pepsi, pepsi, apple juice, oj, choc milk, milk, green T, purp&red gat, pink lemonade
- Donut case filled with several new types of donuts...ex) reverse boston kreme, cocoa glazed, cocoa kreme puff, heart shaped
- Ad for buy 3 get 3 free on front counter (donuts)
- Ad for 'Dunkin Perks' rewards
- Menu board has numbered combos... ex) 1- 2 donuts+med coffee, 2-muffin+med coffee 3-bagel+med coffee, 4 saus egg chz croisant+med coffee, etc.
- Coffee flavors posted top left had corner
- Big ad for wake-up wraps in front of pepsi cooler
- Bathroom has no paper towels; hand dryer, very neat
- Door with 'employees only' on right
- Counter right in front when you walk in
- Outside parking lot complicated to get in and out
Observations of customers:
- Older man brings bike into the doorway and leaves it there...continues to get a small hot black and puts 2 s/l in then sits near the door facing out the window..wearing a greay hat and plaid grey sweater.
- A young group of girls come in..sm fv iced xx, donuts, bagel w/ cc...sit at big round table in corner...talk to one another
- 2 young boys come in to talk to the girls at big table
- Worker with brown hair tells them if they're not buying anything they have to leave
- Boys buy boston kreme/glz donuts and continue to talk to girls
- The workers are around my age and all girls, I hear them chat in the back room
- The girls at the round table continue to talk to the boys
- 15 mins up
Great details on your observations. I liked how you split your observations into two catergories. I thought that was a really good idea and would be very helpful in the future. My only suggestion would be to include the location, I know you said DD but maybe you should add where the DD is located, if it is inside a mall or gas station or a separate store.
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